Sunday, December 9, 2007

SOME MYTHS ABOUT CREATIVITY

Almost all office mission statements nowadays emphasize the need for superior creative faculties to mold the workplace into near perfection. All human resources departments include creativity in their list of qualifications for hiring, even though the term ‘creativity’ is actually very vague, when we really dig deep into the matter. True, creativity is an all too encompassing, general and abstract term that it is difficult to define in a universal sense. It can only be more directly identified when placed against a specific concept, like advertising creativity or painting creativity.

However, despite all the attention given to this idea over the centuries, little is know about the daily innovative movements that have happened through the years. What caused them exactly? Where did the novel and breakthrough ideas spring from? What traits did the person who crafted them have in order to come up with such? what kind of environment supports this kind of innovative and imaginative thinking? How can it be born or stimulated?

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